Our crowdfunded model

Since launching in 2017 as a pop-up journalism experiment, The Sprawl has been connecting Calgarians with their city through in-depth, curiosity-driven journalism. But we can't do it alone!

We rely on our readers and listeners to fund our journalism by pitching in a few dollars a month to support it. Not because they have to but because they want to. Supporting The Sprawl means we can dig into local issues that affect the city's future. Most of our members pitch in $5 or $10 a month.

Thanks to the support of our members, The Sprawl can pay our writers, photographers and illustrators fairly and competitively for their work.

Associations and additional funding

The Sprawl is a member of the National NewsMedia Council, a voluntary self-regulatory organization that deals with ethical and journalistic practices in gathering and reporting the news (see mediacouncil.ca for more information).

The Sprawl is also a member of Press Forward, Canada’s association for independent media, along with the Alberta Magazine Publishers Association.

While crowdfunding is the engine that sustains The Sprawl, we augment this with additional funding where possible. Since our inception, we have received funding from the Meta Journalism Project (totalling $100,000 in 2018; $142,000 in 2020; and $39,000 in 2021), along with a $30,000 grant from the Canada Periodical Fund in 2020. The Sprawl is also a participant in the Meta Journalism Project’s News Innovation Test.

The Sprawl is registered in the province of Alberta as Sprawl Media Ltd. and is owned by founder and editor-in-chief Jeremy Klaszus.