Our crowdfunded model

The Sprawl is a trailblazer of crowdfunded local journalism in Canada. Since launching in 2017, The Sprawl has proven that readers and listeners will pay for in-depth local journalism—not because they have to, because they want to. We do not paywall our stories. Instead, we invite our readers and listeners to support our work if they value it.

Additional funding and associations

While crowdfunding is the engine that drives The Sprawl, we have augmented this with additional grants in the past. Since The Sprawl's inception, we have received funding from the Meta Journalism Project, along with grants from the Canada Periodical Fund in 2020 and 2023.

The Sprawl is a member of the National NewsMedia Council, a voluntary self-regulatory organization that deals with ethical and journalistic practices in gathering and reporting the news (see mediacouncil.ca for more information).

The Sprawl is also a member of Press Forward, Canada’s association for independent media, along with the Alberta Magazine Publishers Association.

The Sprawl is registered in the province of Alberta as Sprawl Media Ltd. and is owned by founder and editor-in-chief Jeremy Klaszus.