Journalistic Ethics

In addition to the Sprawl Manifesto—the 11 principles that guide what we do—we adhere to a set of journalistic principles to ensure fairness, transparency and accuracy.

1) Fairness. We clearly label opinion pieces and give people, companies or organizations that are publicly accused or criticized a chance to respond before we publish those criticisms or accusations. We make a genuine and reasonable effort to contact them and if they decline to comment, we say so.

2) Accuracy. Our reporting is fact-based, non-partisan and accurate. When we make a mistake, whether in fact or in context, we correct it promptly and in a transparent manner, acknowledging the nature of the error.

3) Transparency. We’re clear with readers about our funding and revenue sources. Readers can easily find out who we are and how to get in touch with us at our contact page. All content is bylined.

Diversity, Equity and Inclusion

At The Sprawl, we recognize that systemic racism and discrimination have created a society where the voices of many Albertans aren’t uplifted. We are committed to amplifying these voices by publishing the work of journalists and writers from a variety of underrepresented backgrounds. This includes staff and freelancers alike: writers, editors, photographers and illustrators. We're committed to building and nurturing these relationships—creating journalism that reflects the full diversity of Alberta.

The Sprawl endorses the seven calls to action on media diversity from the Canadian Association of Black Journalists and Canadian Journalists of Colour.

Diversity. The Sprawl will integrate equity principles into its decision-making processes. Equity and diversity will inform short-, mid- and long-term editorial planning, source cultivation, editing practices and art direction. Our reporting sheds light on systemic barriers and historic challenges and will reference these issues when contextualizing breaking news.

Inclusiveness. As an employer, The Sprawl will foster a welcoming, barrier-free environment, and build and nurture relationships with writers, editors, photographers and illustrators, as well as other consultants, from a variety of underrepresented groups.

Leadership. The Sprawl's leadership will strive to ensure it reflects the full diversity of Alberta. This includes staff, freelancers, interns and volunteers, as well as event speakers and other guests.

Accountability. The Sprawl will collect information on the demographic makeup of our staff and editorial contributors, and will relay this information publicly in an annual transparency report starting in 2021.

If you have questions about these policies, please contact us at